Natural, confident photos — even if you’ve never posed before. [ Book your shoot ]
Effortless portraits in New York City
My sessions are calm, natural, and stress-free. I help with posing, locations, and direction, so you can simply be yourself while we create stylish, authentic images.
about me
Hi, I’m Sofi — a portrait photographer in New York City. I work with people who say “I don’t know how to pose” and help them feel relaxed and confident in front of the camera. My goal is to create images that feel natural, stylish, and truly you.
I used to think that only self indulgent and self obsessed people get professional photoshoots, and that I, myself, would never become such a person. However, as I started to get older, and by happy turn of events, my friends introduced me to Sofya, I got my first one, and since then I do it every year. First of all, it's a great way to record changes in one's outlook, sort of like leaving a love letter to each passing year to the person who you used to be. Secondly, working with Sofya is such a pleasure, she knows how to make you comfortable ( if you are a camera shy person such as myself, and when to push you outside of your comfort zone. The result is a numerous wonderful moments that I will cherish for the rest of my life. And I'm looking forward to more shoots with her.
Janna
l've worked with Soft multiple times, and I'm continually impressed by her versatility and talent. She has an incredible ability to move seamlessly from lifestyle photography to editorial shoots, portraits, and even sports. Her eye for capturing authentic emotions and finding the best in people is truly remarkable. Working with Sofia is always a pleasure; she creates a comfortable atmosphere that makes it easy to open up and be yourself. Her empathy and intuition make each session feel natural and inspiring.
Svetlana
Soft is the most amazing photographer. For 10 years I have trusted all family and personal photographs only to her. Over the years, she has captured how my children are growing, and my pregnancy, and my relationship with my husband, and how beautifully I am growing up. It doesn't matter what weight or mood I come to the shoot with, the end result is always masterpieces. I love every photograph of her, how beautiful, irresistible and at the same time very sincere and touching I look in these frames. My children happily run to a photo session with Sofi, because they know that it will be fun, and then they will get wonderful photographs, the best of which will decorate the walls of our house. An extraordinarily talented girl who sees people through the camera very beautifully, tenderly and touchingly. Thank you from the entire Lee family and best of luck! Your works are worthy of decorating exhibitions and covers of magazines and books
Anastasia
I cannot recommend Sofia enough! We worked together multiple times and each time it was easy, fun and results came out amazing. She totally understood what was looking for and found perfect ocations to execute our vision. Sofia is just a true professional- she is easy to work with, responds promptly and has a great understanding of the project. She is not afraid of specific requests and will be a great fit for many occasions!
Prices
Choose the session that fits your goals
mini
perfect for your first photoshoot, street style, family walk, or something personal just for you
$500
30 edited photos
one hour session
assistance with preparing
one outfit / one location
(photo studio rent is not included, stylist/makeup&hair artist service upon request)